Healthcare / Billing & Customer Care

Humana | Explanation of Benefits

Humana uses SundaySky’s SmartVideo Platform to update its members on their current health care benefits statements. Personalized videos highlight key charges in each health care category, along with relevant recommendations for cost reduction (such as generic alternatives and mail order service), health and wellness tips, and other tools the family can take advantage of to maximize their health care experience.

Benefits

  • Related care cost reduction
  • Disenrollment rate reduction
  • Customer experience impact
  • Brand impact

Audience

Existing customers

Touchpoints

After health care services are paid for by the insurer

Channels

Email

Customer

Humana

Industry

Healthcare

Solution

Billing & Customer Care

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