Humana uses SundaySky’s SmartVideo Platform to update its members on their current health care benefits statements. Personalized videos highlight key charges in each health care category, along with relevant recommendations for cost reduction (such as generic alternatives and mail order service), health and wellness tips, and other tools the family can take advantage of to maximize their health care experience.
Benefits
- Related care cost reduction
- Disenrollment rate reduction
- Customer experience impact
- Brand impact
Audience
Existing customers
Touchpoints
After health care services are paid for by the insurer
Channels
Customer
Humana
Industry
Healthcare
Solution
Billing & Customer Care
