Banking / Retention & Loyalty

Citi Cards | Easy Deals Loyalty

Citi leverages SundaySky’s SmartVideo Platform to educate its members about its Easy Deals program benefits and highlights relevant deals aligned with the viewer's spending behavior. The personalized video addresses the member by name, shows examples of available deals, and informs them how and where to sign up and start saving, all to lift understanding and activity of the program.

Benefits

  • Increased share of wallet
  • NPS & J.D. Power ratings impact
  • Customer experience impact
  • Brand impact

Audience

Existing cardholders enrolled in Easy Deals program

Touchpoints

Scheduled campaigns

Channels

Email

Customer

Citi

Industry

Banking

Solution

Retention & Loyalty

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