Capital One leverages SundaySky’s SmartVideo Platform to explain the benefits of a 360 Checking® account to new customers to ensure clarity, comprehension and engagement. The personalized video mentions the customer’s name, location and app usage.
Benefits
- Increased adoption of digital tools
- Top of wallet impact
- NPS & J.D. Power ratings impact
- Customer experience impact
Audience
New customers
Touchpoints
One week after opening an account
Channels
Customer
Capital One
Industry
Banking
Solution
Welcome & Onboarding
