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Banking / Welcome & Onboarding

Capital One | 360 Checking Onboarding

Capital One leverages SundaySky’s Personalized Video Marketing Cloud to explain the benefits of a 360 Checking® account to new customers to ensure clarity, comprehension and engagement. The personalized video mentions the customer’s name, location and app usage.

Benefits

Increased adoption of digital tools
Top of wallet impact
NPS & J.D. Power ratings impact
Customer experience impact

Audience

New customers

Touchpoints

One week after opening an account

Channels

Email

Customer

Capital One

Industry

Banking

Solution

Welcome & Onboarding

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