Capital One's SmartVideo welcomes and onboards' new customers by reviewing the benefits and features of a new account, ensuring a smooth transition and driving digital adoption by the customer.
"We’re really pushing the envelope in the way we’re interacting with our customers, and telling stories in a different way than any other medium.”
Leveraging video to support digital banking strategies can banks acquire prospective customers, improve efficiency and display brand transparency. According to the Forrester Research report, "Q&A: Why Online Video Matters for Digital Financial Services," here are four ways to take the plunge into the personalized video landscape.
Monthly bills and account statements can be confusing to consumers—especially if the statement is higher than expected and changes from month to month. This confusion and bill shock can lead to frustration as consumers don’t understand their bills, which can translate into increased calls to a contact center, higher churn rates as subscribers cancel their services, and consumer dissatisfaction which creates barriers to expanding the customer relationship.