A SmartVideo is sent to new cardmembers at Citi, explaining all of the functions and features of their new account with an aim at boosting digital customer engagement and awareness.
"We’re really pushing the envelope in the way we’re interacting with our customers, and telling stories in a different way than any other medium.”
As part of their effort to digitize the customer experience, banks are implementing strategies to increase customer adoption of digital tools and services. These digital-first strategies reinforce the use of digital ...
This guide will educate you on how marketers for financial brands can use personalized video engagement to educate consumers on digital adoption.