T. Rowe Price leverages SundaySky's SmartVideo Platform to educate 529 colleges savings accounts holders to contribute more to their beneficiaries' savings portfolios.
"Those viewing SundaySky videos increased savings contributions 550% more than those who did not.”
In an effort to lift customer satisfaction and increase digital engagement, the credit reporting bureau partnered with SundaySky to educate and guide their customers using the power of personalized video.
Leveraging video to support digital banking strategies can banks acquire prospective customers, improve efficiency and display brand transparency. According to the Forrester Research report, "Q&A: Why Online Video Matters for Digital Financial Services," here are four ways to take the plunge into the personalized video landscape.