Looking Forward: The Next Creative Advancements in Personalized Video

Guy Atzmon Thu Apr 9, 2015

The explosive growth of online video over the past decade is remarkable. With fast adoption comes an inherent shift in how technology is created and consumed. That’s…

Cookies & Creative: Keys to Programmatic Advertising

Candice MacDonald Tue Mar 3, 2015

Last week in sunny Santa Clara, Calif., LiveRamp hosted its annual RampUp! Summit with more than 1,500 brands, agencies and industry insiders in attendance. In addition to…

Tips for a Creative, SmartVideo Experience

Guy Atzmon Tue Jun 26, 2012

Tips for ensuring your SmartVideo template is on brand with informative content as well as enough personalization for repeat viewership.

Personalized Videos Enhanced by Dynamic Live-Action Footage

Guy Atzmon Mon Jul 24, 2017

How to optimize live-action video footage with motion graphics animation for personalized video storytelling that drives customer engagement.

Video & Personalization Are Keys to Customer Engagement

Jim Dicso Mon Jun 12, 2017

Customer experience determines how brands win or lose in today’s world. Personalized video enables each and every customer engagement to be relevant, valuable and entertaining, which together makes for a better customer experience.

Personalized Video Lessons From and for Facebook

Guy Atzmon Thu May 25, 2017

To date, Facebook has used personalized videos for purely celebratory and fun experiences. However, personalized video has the potential to do so much more when used in an action-driven, service-driven way.

What You Missed at SundaySky’s 5th Annual SmartVideo Summit

Rachel Eisenhauer Tue May 23, 2017

Person-first personalization and video-led engagement are leading the customer experience revolution for AT&T, Citi, Verizon, Hilton, T. Rowe Price & RBC.

Highlights of the SmartVideo Summit 2017

David Stabel Fri May 5, 2017

This year, SundaySky invited a couple hundred partners, customers, and analysts to discuss the evolution of personalized customer engagement.

Adobe Summit 2017: Making Experience Your Business

Tod Bayne Mon Apr 3, 2017

The main focus of the Adobe Partner Summit 2017 was the idea of “making experience your business”. What this means is that brands need to begin delivering…

SundaySky’s 3rd DevJam Kicks Off [Live Updates]

Ben Reich Wed Nov 9, 2016

Just over nine months ago, we here at SundaySky held our second DevJam hackathon as a new tradition in the name of innovation. The idea of these…