Finding The Glass Slipper For Your Creative

When it comes to one-to-one advertising, online brands need to provide their own glass slipper – by ensuring their ads are tailored to individual digital platforms.  The content may remain the same on mobile devices and desktop computers.  But if the content lacks technical design that is specific to either platform, brand messaging runs the risk of making little impression on consumers – which is not exactly the happy ending that advertisers want.

Vendor Landscape: Creative Advertising Technologies, Q3 2017

Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.